Unit Schedule

Day by Day

Day	Activities	Assignments
1	Slogan Quiz Slogan Quiz 2 Introduce Unit with Advertisement Affects Me Powerpoint Introduce students to website Vocabulary List	Log of advertising exposure (wksht). Due Day Seven. Chart It
2	Writing into the day. Quick read around. How to Read an Ad Slide show Recognizing Appeals and Claims Slide show Identify persuasive techniques.	Identifying and Analyzing Print Ads (wksht) Due Day Three
3	Present Identifying and Analyzing Print Ads. (assessment) Direct the students to certain commercials using www.ads.com. Discuss persuasive techniques already learned.	Identifying and Analyzing Commercials (wksht) Due Day Four
4	Present Identifying and Analyzing Commercials. (assessment) Discuss target audience. When and where are commercials placed in order to reach their intended target audience? Find examples in magazines, radio, and cite examples from TV viewing and billboard exposure. Dissect language within two alike product advertisements for two different audiences.	Yogurt Appeal/ two audiences due Day Eight
5	Writing into the day (media law scenario) Analyzing Commercials (assessment) Advertising Law Lecture with read around from journal Illegal Illegal 2 Illegal 3 Illegal 4 Illegal 5 Scenerios and What do you think?	List of illegal advertising techniques Due day Six
6	Work time for Yogurt Appeal	Advertising Vocabulary Test
7	Introduce Promote Wakonda Campaign Assessment (Semester Long Campaign) Work time for Yogurt Appeal	Promote Wakonda Campaign
8	Present Yogurt Appeal (assessment) Discuss log for exposure and feelings about ads and exposure
9	Digital Manipulation Take fake or real test Digital cameras	Create a“Doctored” Image. Due Day Twelve.
10	Advertising Law and Ethics (guest speaker)
11	Work time Doctored Image and Wakonda Campaign
12	Present Doctored Image and vote (assessment) Subliminal Advertising Ethics and law
13	Is this legal or not?	Identifying deception vs puffery advertising. Help
14	Identifying deception vs. puffery due. (assessment)
15	Review techniques, digital manipulation, advertising law, and subliminal ads
16		Advertising Test
17